When I launched LUV2XLPR, Inc., I worked with Bremmer & Goris on my logo, Web site and of course, Twitter background. We wanted the background to complement, not copy, the look and content of my Web site and be whimsical and fun. While there is a caricature used on the background, my avatar is a real photo of yours truly (and yes, I do have the license plate). Once this blog was up & running, I made sure to reference the link in the bio, as well.
Your Twitter background is an invaluable tool to market yourself, garner new contacts and showcase your vibe or personality. It may well be the first encounter someone has with you—and that’s a big deal. While you are limited with basic parameters, such as size (pixels) and Twitter’s bio template, you can cater your background to your own brand to help market and promote yourself. If unique and interesting - not overly cluttered or glaringly bare - it will get noticed. And so will you.
- Have you accurately and honestly completed the bio portion (glibness doesn’t play well) and included key words related to your field, areas of expertise, etc? Transparency is key – some people will not follow those whose bios are partially completed
- Did you list site addresses to your company or personal blogs or sites. (Make sure people can find you outside of Twitter)
- Are you using a real-life photo as an avatar? People want to identify with those they are interacting with and friendly/inviting photos that display the “real” you should be used. No need to showcase kid, wife or pet (please)
- Is it an accurate reflection of what you’re all about? Colors, imagery, content and photos are all taken in as a single shot, so ask yourself if viewers see what you want them to see!